Country 96 and Area Cattleman’s Associations are joining together again in 2026 to giveaway the GOODS!  Beef it’s “What’s for Dinner!”

Be listening for the Special Beef Sounder throughout the Month of May (Beef Month).

When you hear it, be one the first five people to text the word “Beef” to (573) 581-1800. Each week we will draw two lucky winners of $250 in Beef and on May 30th we will draw some lucky winners name for the Blackstone Griddle.

Plus, all month we will be talking to Beef experts from around the area. Beef it REALLY is what’s for dinner.

Celebrate Beef Month with Country 96, the Audrain County Cattleman’s Association, the Callaway-Montgomery County’s Association, and the Monroe -Shelby County Association.

CONGRATS TO MATT from SHELBINA. he is our first winner of $250 on BEEF!

Monroe-Shelby County Cattleman’s Vice-President of Membership, Jess Unterbrink on the Morning Meeting: