Lead Generation / Conversions
A lead is a person who has indicated interest in your company’s product or service in some way. Lead generation is what your online efforts can do for your business.
Unlike cold calls where you ring for dollars, or spend marketing dollars to send out flyers, inbound lead generation means the person on the other end is already looking for a company like yours.
Lead generation is the process of attracting and converting strangers and prospects into potential sales and customers. Your online efforts need to find unique ways to attract customers to your business. This gets them on the path to buy and become customers.
Sometimes companies buy leads from mailing lists or even franchise corporate offices. By having your online strategies aligned correctly, they can be providing those to you on a cheaper ongoing basis.
There are many ways to generate leads. Landing pages, paid ads, social media campaigns, and your website all contribute to this effort. Making sure you show up in the search engines when someone is in the research phase is crucial. Your company needs to be there when someone is looking.
We have tons of experience helping service-based businesses generate leads. Let’s get your business moving forward today.